It’s like my hollywood tell-all.

The Full Table of Contents

Except there’s way more in the Playbook.

1. Welcome Emails
2. Template 1 Welcome email: basic template
3. Template 2 Welcome email: “Surprise free download”
4. Template 3 Welcome email: “Just hit reply”
5. Template 4 Welcome email: “Welcome to my content list”
6. Template 5 Welcome email: “Remember us?”
7. Template 6 Welcome: “a personal hello”
8. Activation emails
9. Template 7 Activation email: “want any help?”
10. Template 8 Activation email: didn’t complete
11. Template 9 Activation email: “Activated but didn’t buy”
12. Template 10 Activation email: “didn’t buy AGAIN”
13. Template 12 Activation email: “Activate last call”
14. Template 13 Activation email: “Trial to paid”
15. Resend to non-opens messages
16. Template 14 Resend to non-opens – fwd you’re invited
17. Template 15 Resend to non-opens
18. Template 16 Resend to non-opens
19. Reactivation Messages
20. Template 17 Reactivate: “Are you still at that job?”
21. Template 18 Reactivate: “hey, still doing __?”
22. Template 19 Reactivate: “still doing __?”
23. Cold emailing for B2B — OPENERS
24. Template 20 B2B emails: “Free trial”
25. Template 21 B2B emails: “great results, want the same?”
26. Template 22 B2B emails: “Who’s the right contact?”
27. Template 23 B2B emails: “How he did it”
28. Template 24 B2B email: “Strategy session, no cost”
29. Template 25 B2B emails: “Fwd: you’re invited”
30. Template 26 B2B emails: “Request your free assessment”
31. Template 27 B2B emails: “Have you tried this yet?”
32. Template 28 B2B Emails: “the tactics that no longer work”
33. Template 29 B2B emails: “Triple digit conversions”
34. Template 30 B2B emails: “Serving your peers”
35. Referral Messages
36. Nurture Messages
37. Template 32 Nurture Emails: “Please don’t forward”
38. Template 33 Nurture Emails: “The tactics that no longer work”
39. Template 34 Nurture Emails: “The Market is Heating Up”
40. Template 35 Nurture Emails: “Thanks and quick question re: growth”
41. Template 36 Nurture Emails: “See What They’re Saying About You”
42. Template 37 Nurture Emails: “Where do we send your free sample?”
43. Partnerships
44. Template 38 Partnership & B/D Email: “Let’s partner – 10k reach”
45. Investors
46. Template 39 Investor Emails: “Investor intro”
47. Template 40 Investor Emails: “Like your portfolio co X but for Y”
48. Mobile
49. Template 41 Mobile app emails
50. Template 42 Upsell Emails: “Your order confirmation”
51. “The Hard Sell”
52. Template 43: “The Hard Sell”
53. Conclusion