Shane Hurlbut – Intro to Commercial Directing

THIS COURSE INCLUDES:  3 Lessons, 14 minutes of instructional video, detailed written breakdowns, top-down lighting schematics, shot lists, Director’s Treatment, Schedules, Call Sheets and Equipment lists.

IN THIS COURSE YOU WILL LEARN: This course is designed to give you the essentials in becoming a Commercial Director; Step onto the fast-paced production that is the Cheerios Protein Spot.  

Xander™ takes you through his creative process in pre-production, from writing your treatment, to pitching your concept, making casting decisions, creating storyboards and working alongside Shane Hurlbut, ASC.  You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make them your own.  Then, you’ll virtually step onto this high-octane production, from conception to execution. You’ll get a first-hand guide to “why” they employed three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to your own directing and filmmaking.  With all of this, you can start to understand and exploit the best aspect of each camera in your arsenal giving you the confidence to achieve your director’s vision.