Sean D’Souza – Dartboard Pricing

Is it possible to increase prices and still keep customers? And how do you keep those prices going up, up and away—and still keep customers coming back?

We all undercharge!
No matter what our business, we’ve all undercharged for our products and services. And yet, at this very moment, there are others in our field that charge a lot more—for what seems to be a similar offering to ours.

We know we should increase prices, but we can’t bring ourselves to take that leap because we’re deathly afraid our customers will leave in droves. And so we charge a lot less for our products, workshops, services and courses.

I remember the first time we sold a copywriting course in 2006
I was reasonably happy with the price until I read the feedback from one of the participants. “You’re charging too little,” she said.”I just did another course on a similar topic, and they’re charging twice as much.” I took the feedback but felt the terror of having to increase, let alone double my prices.

This is the dilemma we all face. We don’t know how to increase our prices, even by a tiny bit.
So how do we strike the balance between running a profitable business without losing clients and sales? How do stop trusting our mostly inaccurate “gut instinct” and work with a precise system instead? How do we raise prices solely based on client demand? And most importantly, how can we do this price increase step by step, instead of randomly increasing prices?

Introducing —Dartboard Pricing
Dartboard Pricing provides you a robust strategy for not only setting higher prices but also increasing prices on products that already exist. Dartboard Pricing comprises of three books focused on understanding the psychology of pricing, setting a higher price on products, and sequential selling strategy (this book is the coolest one of them all).

Using this strategy, you’ll be able to set prices that let you focus more on clients without exhausting yourself.
No more running around like a headless chicken trying to work with every client. Instead, you get to work with fewer clients who pay you top dollar. This pricing strategy gives you time to relax, to upgrade your skills and yes, you feel a lot more respected with the prices you can charge.

In this three-part pricing series, you’ll learn:

• The three essential elements of a sales page that help you increase prices
• How to use a fail-proof system to increase prices (this is incredibly fail-proof—and simple)
• How to create sequential pricing models that cause clients to want to buy even more products and services in future.

Book 1: Dart Board Pricing—A Systematic Method To Increase Prices (Without Losing Clients)

Under-pricing or discounting may seem like a good idea until it starts to have an effect on your work. Suddenly, you have less time than ever before and life—and work becomes a chore. So how do you increase prices without clients leaving in hordes—or leaving at all?

In this book, we’re going to take a journey into the psychology of pricing, and then learn how to use a system to increase prices. We finally look at three core strategies that not only help the client buy more but stay with you longer—and at higher prices.

In this 52-page book you will learn:

• The case for increasing prices and why cheaper prices drive clients away in the long run.
• Will this pricing model for me? (How the strategy works for products, services or courses).
• The power of the Dartboard experiment—and how to price a new product or service.
• The “three gorillas” that most people miss—and why it’s so hard to increase prices without these “three gorillas” in place.

But is there a system that you can just “cut and paste”? Why yes, there is, and it’s called the Yes-Yes System.

Book 2: Increasing Prices—How to Use the Power of the Yes-Yes System

Have you noticed how you buy a product or service? In most cases, you look at what’s being offered and then look around for a better price, or at least better value. This behaviour means you’re not just considering one brand, but also working out what that brand’s competition is offering. The Yes-Yes gets rid of the competition once and for all.

Instead of your client comparing between you and the competition, they compare two prices: your regular price and the premium price. The client no longer heads away but is fixated on getting the premium offer. But what causes the client to behave in this seemingly irrational behaviour?

Why do they completely ignore the competition? Aha, you’re just about to discover the power of the Yes-Yes system.

In this 49-page book you will learn:

• Why you should provide only two buying choices for your product (never more!)
• Why 98% of clients pick the higher priced product or service (even when offered a lower price).
• Why the bonus is more important than the product or service itself (This logic makes no sense, but it works).
• Why you need to “copy” the price grid (and how any unwanted creativity will get clients to go elsewhere). This grid has been tested to perfection and in companies all over the world. It’s perfect—there’s no need to tweak it and really, you shouldn’t.

Which takes us to Book 3.

Book 3: Sequential Pricing—The Magic of Sequences (And Why They Transform A Business)

When a customer comes to your product page, they’re met with a product, after product, after product. How are they supposed to know where to start? The answer lies in Karate. If you’re a white belt, what comes next? If you’re a yellow belt, what comes next? Life is full of examples of sequences, where we know where we are, and where to go next.

But what if you have a ton of existing product or services? How do you string seemingly unrelated products and services together? Or let’s say you’re just starting out; how do you design a sequence that clients will follow (just like a karate sequence)?

That’s the magic of Sequential Pricing—which by the way, is the coolest book in this series.

In this 44-page book you will learn

• How to create amazingly powerful sequences with your products/services (clients actually follow this sequence).
• How to take clients from small products/services to higher prices—and then back down again (just like going from starters to mains—and back to dessert)
• Why you should avoid discounting completely—and what to do instead.

So what’s unique about this series?
This isn’t some froo-froo theoretical model. You can read dozens of books and go to courses and all you’ll end up with is—well, more froo-froo. What this series does is gives you the overview of how to go about pricing, and then gets to the brass tacks. You can literally copy the model (and you should) and have it up on your website, in your presentation or brochures. Or, it’s froo-froo time!

But don’t take my word for it.
Check it out for yourself. Take your time to go through the e-books. And after 30 days, if you feel that these books are not what you expected, you can use the ‘Super Smiley Guarantee’. We will refund your money in full without asking any questions—and with a smile. Just send us an email, and we will be happy to refund your money immediately.

PLUS TWO SPECIAL BONUSES

1) How finding your ‘Target Profile’ helps with your pricing strategy (PDF and Audio File)

• Learn how the target profile interview helps you get to your uniqueness—which is critical to higher prices.
• Why you’ve been wasting time trying to write sales messages, and how the target profile interview almost writes the sales page for you.
• How to glean powerful information from the target profile interview that enables you to understand what the client really wants

2) Special Bonuses (Only For Ben Settle Reader)

Special Bonus 1: The Entire Pricing Sequence (Audio File)

• No more getting bogged down in analytics, metrics, etc. A simple step-up-step system to pricing.
• How to sell to people in a way where, psychologically, people are comfortable being sold to and even enjoy it.
• Learn how to takes all the guess work out of what to sell to whom and when.

Special Bonus 2: How to Clear Six Figures Per Year Writing Just One Email Per Day

• The world’s simplest 6-figure per year sales funnel
• The only 5 subject line templates you’ll ever need
• A secret way of writing emails people love to read and buy from