Roger C. Parker – One Page Newsletter

One Page Newsletter

Secrets of promoting your business one page and one month at a time

Knowledge, templates, and content help you keep in constant touch with customers while saving you time and money

• A unique program for a very special type of business owner

• Ready-to-finish templates and content ideas jolt you into action

• One client cut $5,000 from his advertising budget and now attracts better-qualified prospects

Includes Everything You Need To Cement Customer Loyalty

You get everything you need to create a perfect “fit” between current technology and the Three Truths I’ve used to help clients build their sales and profits during the past twenty-five years.

There are three distinct parts to the One-Page Newsletter program: knowledge, templates, and content:

Part 1: Knowledge
I share with you everything my clients and I have learned about One-Page Newsletters. You receive: 

1 209-page guide that describes in detail the philosophy, goals, content, design, distribution, and promotion of monthly One-Page Newsletters and how they differ from previous attempts to use newsletters to keep in touch with past customers and interested prospects .

2 Anatomy of a One-Page Newsletter. An illustrated introduction

to the visual building blocks of One-Page Newsletter success.

3 Portfolio of published One-Page Newsletters that you can examine for both content and design ideas.

What you’ll learn…
Here are just some of the topics covered The 10 Commandments of One-Page Newsletter success (Lesson 1, page 2)

The Four Commitments that ensure success (Lesson 1, page 17)
How to deal with the 20 design and copy elements that must work together to create a successful One-Page Newsletter (Anatomy of a One-Page Newsletter)
The differences between word processing and page layout programs, (Lesson 4, page 1)
How to select the right title for your One-Page Newsletter (Lesson 6, page 5)
How to design a distinctive One-Page Newsletter nameplate (Lesson 6, page 3)
How to format attention-getting headlines (Lesson 6, page 24)
How to choose the right typeface, type size, and line spacing for body copy (Lesson 6, page 16)
The most often neglected command that can make the biggest difference in the readability of a One-Page Newsletter (Lesson 6, page 21)
How to create an Editorial Calendar (Lesson 7, page 4)
How to quickly and easily organize your ideas for each issue (Lesson 8, page 3)
Follow a 36-point checklist to review your newsletter before distribution (Lesson 9, page 10)
How to promote your One-Page Newsletter for free. (Lesson 11, page 2)
How to use letters, postcards, and phone calls to reactivate old clients. (Lesson 11, page 11)
24-ways to promote your One-Page Newsletter online and off-line. (Lesson 11, p. 3)

Part 2: Templates
The program also includes a ready-to-finish universal newsletter template for your personal use that guides you through the process of completing a One-Page Newsletter. This template virtually guarantees an attractive, easy-to-read newsletter—one that projects a competent and professional image for you and your firm.

Choose either a generic template—awaiting your title—or a customized template appropriate for a variety of specialized businesses:

Accountants and CPAs

Alternative health care

Business and wellness coaches

Financial advisors

Graphic and web designers

Marketing consultants

Personal trainers

Realtors

Travel agents

Veterinarians

The templates guide you through the process of completing your One-Page Newsletters and define the appearance of your One-Page Newsletter. The templates create an attractive layout and easy to read typography for your newsletter. Text styles are included for headlines, subtitles, subheads, body copy, and captions.

These templates are designed to be used with Microsoft Publisher and Microsoft Word, the least-expensive, easiest to use Windows page layout program. We are adding templates for additional software programs every day.

Part 3: Content
I also share with you a simple three-step procedure that takes the time out of preparing each issue, plus you receive content ideas for a year’s worth of monthly One-Page Newsletters.

With my help, you’ll be able to make instant connections between the topic ideas and you’re market’s information needs:

1. Choose a topic from the 12 easy to complete newsletter topic suggestions. No matter what business you’re in, ideas will immediately suggest themselves that you can use to prove your competence and stay in touch with customers.
2. Add keywords that elaborate on the topic and relate it to your market.
3. “Fill in the blanks” with a few short paragraphs (no more than 2 to 3 sentences each).

This simple three-step process takes the stress and the work out of creating a monthly One-Page Newsletter.

This Program Is Not For Everyone, However!

Many may feel my program doesn’t go far enough in taking the work out of creating a consistent low-cost marketing program.

What my program is not…

My program is neither a prepackaged solution, nor am I offering to write your newsletters for you:

• Not preprinted newsletters. Most preprinted solutions look formulaic and impersonal. Yes, they permit small businesses to mail color newsletter, but the content is usually embarrassingly generic. Many recipients will recognize the grafted-on contact information and “personalization” that reveals their mass-produced origins. Costs can be high, and they are still subject to mailing delays.
• Not a custom newsletter writing program. It is neither in your best interests, nor mine, for me to write and produce your newsletters for you. Neither of us would benefit in the long run. Yes, I could probably earn a good living, but I wouldn’t be doing what I really like best—teaching and helping others develop their skills. (I was going to be a history professor until I discovered marketing.)

But, if I write your newsletters, you won’t be doing what you need to be doing if you want to succeed as a business owner in a competitive and changing environment—you won’t be improving your marketing skills.

So, what’s my program all about?

Marketing
Empowerment

It’s based on my teaching you what I know about marketing, computers, and the Internet so you can profit from One-Page Newsletters. You’ll learn how to:

• Identify your market’s information needs so you can choose the right title and prepare topics your clients will look forward to reading.
   
• Adapt a proven format to your needs, so it projects a unique and professional image.
• Familiarize yourself with the basics of graphic design so you can create publications that, each month, become more attractive and easier-to-read.
• Translate your expertise into eight to ten short, carefully written paragraphs each month.

What type of business owner enjoys the most success?
Attitude plays a critical role in the success business owners enjoy with my One-Page Newsletter. Most either “get it,” or they don’t.

Those who get it share the following characteristics:

• Willing to take responsibility. Many business owners are passively waiting for “the government” to “fix the economy.” Others want to control their own destiny—and the destinies of those who depend on them.
• Efficiency oriented. Those who have done best with my One-Page Newsletter program have been searching for more effective ways to deal with problems like client defections, rising media costs, and increasing competition.
• Anxious to preserve important relationships. Those who “get it” value the relationships they have built up with their clients, and are willing to do whatever it takes to keep them happy and cement their loyalty.
• Pride. In each case, the business owners were looking for a way to explain their philosophy and promote their expertise because, ultimately, they were proud of their business and the unique benefits they offer their clients.
• Interested in growth and self-development. None of the four business owners profiled in the beginning of this letter had previous desktop publishing experience. But, all were interested in getting the job done right—and all were pleasantly surprised how easy it was to implement my program

What My Program
Requires From You

I am not going to sugar coat my offer.
Unless you have had some word-processing or page layout experience, you’ll find there is a learning curve involved.

However, if you are comfortable using Microsoft Word, or perhaps already have Microsoft Publisher loaded on your computer, you should be in great shape.

Most One-Page Newsletter veterans agree that progress goes by much faster than expected.

The first issue is the hardest. After that, you’ll find it becomes progressively easier to produce the following issues. Most One-Page Newsletter editors have found the time required to produce and distribute the following issues drops about 50% by the third issue.

Additional benefits
As you become more and more comfortable preparing your One-Page Newsletters, new connections and opportunities will appear to you. After preparing his third One-Page Newsletter, Will Reed commented from Tokyo:

…the discipline of the one-page newsletter (especially with your feedback) is definitely improving my ability to access and express ideas. It is also giving me a treasure chest of ideas and resources that I can cycle back into seminars to enhance my presentations.

Will Reed

Why This Program
Virtually Runs Itself

There’s a secret I haven’t revealed until now. (And I hope you won’t share it with your clients or friends.)

You just don’t have to come up with that many words!

In Lesson 8, I describe the simple formula used to create each issue. The formula breaks a One-Page Newsletter into six elements and discusses the simple tasks associated with each element:

1. Headline. Describe a problem or an opportunity your clients should deal with.
2. Introduction. Explain either the symptoms of the problem or the potential benefits of the opportunity in a single paragraph, using just two or three sentences.
3. Subheads. Identify three or four topics, or keywords, that describe different aspects of the problem (or opportunity).
4. Body copy. Discuss the meaning and implications of each of the topics in two or three short paragraphs, each containing two or three sentences.
5. Conclusion. Summarize the information in a single, wrap-up, paragraph.
6. Resource box. Briefly describe how you can help in a sentence or two, and include your phone number.

Working with this formula, you’ll find that very few words—about two double-spaced pages of word-processed text—are all that are needed to create a One-Page Newsletter that maintains your visibility and pre-sells your competence each month.

Never again will you have to face a blank screen, and not know where to start or how much to write. My program replaces unpredictability with process!
 

Readers also love One-Page Newsletters
The most common reader feedback my clients and I receive is praise for the one-page format. We frequently hear comments like:

• I love the short format! I can learn something valuable in just two and a half minutes,
• The short, information-filled format is great. I can read it in my car, waiting for traffic lights to change!
• Order your copy today

What Types Of Businesses Profit Most From One-Page Newsletters?

The ideal business profile is a service-oriented business that understands its more profitable to resell past customers than attract new customers.

Studies have shown that it costs 7 times more to attract a new customer than it does to resell a past customer. Previous customers are already familiar with the advantages of dealing with you, and are less demanding of price concessions.

More important, there’s a multiplier effect. When you cultivate your past customers, you’re also cultivating their referrals–leading to even more business.

During the past three years, I’ve either worked with, or outlined, One-Page Newsletter programs for business owners in the following areas:

• Financial planners and CPAs
• Human resource consultants
• Travel agents
• Software developers
• Educational consultants
• Authors and speakers
• Health and nutrition advisors
• Clothing boutiques
• Personal growth coaches
• Health care and legal practices
• Graphic and web designers
• Computer and career training
• Long-term care advisors
• Mail order pet care accessories
• Bridal and formal shoppes
• Professional photographers

You’ll find examples of newsletters from many of these categories in the Portfolio of One-Page Newsletters included with the program.

Templates are included for many of these categories. 

Get download Roger C. Parker – One Page Newsletter at IMCourse.net right now!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from IMCourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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