The Business of Music Marketing

Name: Mike King - The Business of Music Marketing
Availability: InStock
Rating: 4.32 (8 reviews)

In The Business of Music Marketing, you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business. Starting with evergreen marketing best practices, you will learn specific approaches for building an engaged community, applying different forms of media for visibility, and utilizing professional marketing tools to plan, execute, and report back on results. Learn how to plan and support a product release, create and execute an integrated marketing campaign, and explore ways to create and run a successful music business. You will master marketing philosophy and gain critical knowledge and skills for both music product and marketing.

By the end of the course, you will be able to:

Synthesize web analytics to develop the niche of an artist or music product and target the relevant audience
Create an effective product and pricing strategy, along with a supporting business plan
Create a professional music marketing plan
Analyze marketing segments available to musicians and music products, with a particular focus on online-related initiatives
Develop sophisticated approaches to marketing and selling music and music-related products online, including implementing web optimization strategies
Apply the essential pillars of successful music marketing campaigns
Implement effective messaging, branding, and communication for artists or music-related companies

Syllabus

Lesson 1 Setting the Stage

Lesson 2 Branding

Lesson 3 Integrated Marketing Communication Campaigns: Introduction and Owned Media

Lesson 4 Integrated Marketing Communication Campaigns: Paid and Earned Media

Lesson 5 Music Marketing Tools and Technology

Lesson 6 Building and Engaging your Community

Lesson 7 Go-To-Market Strategy

Lesson 8 The Intersection of Marketing and Sales

Lesson 9 Marketing Data Analysis and Reporting

Lesson 10 Starting a Music-Focused Business

Lesson 11 Presenting Your Marketing Ideas and Results of Your Efforts

Lesson 12 Pulling It All Together: The Business of Music Marketing Case Studies

Requirements

Proof of a Bachelor’s Degree

Proof of a bachelor’s degree is required to enroll in this non-degree, graduate-level course.

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Get Download Mike King – The Business of Music Marketing at IMCourse.net today!

Salepage: https://online.berklee.edu/courses/the-business-of-music-marketing

Archive: https://archive.ph/wip/3d8Nx

Delivery Method

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