Michel Fortin – The Copy Doctor – Success Chef Cookbook

Michel Fortin – The Copy Doctor – Success Chef Cookbook

Prescriptions For Compelling Copy

Suc­cess Chef Cook­book is a series of les­sons that explains some of the core con­cepts taught in Suc­cess Chef Uni­ver­sity. This one, The Copy Doc­tor, explo­res copyw­ri­ting, which is a com­po­nent in step #3 of Suc­cess Chef’s famous four-​​step pro­cess (i.e., “Website”).

Good copyw­ri­ting that con­verts brow­sers into buyers is vital to any suc­cess­ful busi­ness. In our Copy Doc­tor Cook­book, we show you, through the power of exam­ple, how to maxi­mize the profit-​​pulling power of any piece of copy you create.

With over 60 hours of the most intense, no-​​holds-​​barred copyw­ri­ting short­cut sec­rets and “extreme sales copy makeo­vers” ever caught on video, you will discover…

* How to leap­frog the lear­ning curve, write irre­sis­ti­ble copy in a stun­ningly short time, and trans­form any piece of dull, unres­pon­sive copy into a moneymaker.
* What tweaks and sim­ple adjust­ments you can apply to your copy that can can balloon your reve­nues and jump your bottom-​​line by a few deci­mal points.
* How to dive deep into the mind of your pros­pect to quickly and easily iden­tify their domi­nant fears, frus­tra­tions, and desi­res that can explode your response.
* How to select the right words and story angles that get your pros­pects rive­ted to your copy, han­ging onto every word, eager to become your customers.
* What inside sec­rets top million-​​dollar mar­ke­ters use, often “behind the sce­nes,” that can lite­rally dou­ble, tri­ple, qua­dru­ple, or even quin­tu­ple your sales.

And much more.
Here’s What You Get With Copy Doctor

samplecritiquens The Copy DoctorYou get inside look at how a top copyw­ri­ter thinks as he works with real copy from real clients, along with short­cut sec­rets to quickly maxi­mize the profit-​​pulling power of any sales or mar­ke­ting piece you create.

You get over 60 hours of multimedia-​​based trai­ning, where you get to watch a top copyw­ri­ter in action as he uses the same sec­rets to trans­form life­less sales pie­ces into money­ma­king powerhou­ses before your very eyes.

1.
Video Vault (Over 60 Hours)

Watch Michel dis­sect real copy from real clients, and dis­co­ver how he turns them into mag­ne­tic mar­ke­ting pie­ces before your eyes, or what chan­ges he presc­ri­bes to con­vert dull, life­less copy into high-​​converting sales pieces.
2.
Exc­lu­sive Articles

You also get exc­lu­sive artic­les, tips, and upda­tes to help acce­le­rate your copyw­ri­ting and your sales poten­tial into over­drive — inc­lu­ding some of Michel’s split-​​test results from his tests or those of his clients.
3.
Closed-​​Door Inter­views (Over 14 Hours)

Lis­ten to over 14 hours of recor­ded inter­views with other mas­ter copyw­ri­ters, like Brian Keith Voi­les, John Reese, Craig Perrine, Gary Hal­bert, Yanik Sil­ver, David Gar­fin­kel, and others, inc­lu­ding suc­cess­ful marketers.
4.
Seve­ral Spe­cial Reports

You get access to writ­ten guest cri­ti­ques as well as exc­lu­sive spe­cial reports from other mas­ter copyw­ri­ters. Authors inc­lude Bob Ser­ling, Joe Vitale, Dan Janal, Yanik Sil­ver, Alex Man­dos­sian, Peter Stone, David Gar­fin­kel, and more — many of which are not avai­la­ble anywhere else.
5.
The Copy Doctor’s Medi­cine Bag

You gain access to 47 tools, forms, chec­klists, and tem­pla­tes to guide you in wri­ting or impro­ving your copy — from researching your mar­ket and struc­tu­ring your offer, to hand­ling objec­tions and trac­king its per­for­mance. Here’s just a par­tial list of what the medi­cine bag contains…
* 33 tools and online resour­ces Michel or his clients use.
* 5 in-​​depth ques­tion­nai­res Michel uses for researching copy, struc­tu­ring sales copy, and craf­ting offers, inc­lu­ding his pro­prie­tary formulas.
* 7 tem­pla­tes and chec­klists (e.g., bene­fit prio­ri­ti­za­tion, split-​​test trac­ker, objec­tion hand­ling, USP crea­tion, ele­ments of proof, etc).
* 12 pre-​​designed sales­let­ter tem­pla­tes you can “plug and go,” inc­lu­ding layouts, sc ripts, fonts, and colors desig­ned for boos­ting response.
* 7,500 graphic grab­bers you can copy and paste into your copy to boost atten­tion, rea­dership, and res­ponse, which are 100% royalty-​​free.
* 4,700 ima­ges, with stock pho­tos and benefit-​​driven pic­tu­res to pro­vide eye gra­vity and boost your copy’s attrac­tion fac­tor, also all royalty-​​free.
* 700 scripts you can add to any web­page to add inte­rac­ti­vity, per­so­na­li­za­tion, vali­da­ting form sub­mis­sions, and more — all royalty-​​free, too.
6.
Digi­tal 280-​​Page Book

Over 5 years ago, Michel wrote “Power Posi­tio­ning,” a book on posi­tio­ning and mar­ke­ting stra­te­gies on the Inter­net using “hooks,” stra­te­gic allian­ces, and copy. This book is currently being sold on its own web­site for $47, but you get a down­loa­da­ble digi­tal copy of the book for free.
7.
12,000+ Graphics Vault

You get 12,000+ royalty-​​free scripts, ima­ges, graphics, and more you can add to your copy to boost its pull-​​power. For exam­ple, you get arrows, bullets, but­tons, pho­tos, graphics, cli­part, count­down scripts, ban­ner rota­tors, pop-​​up win­dows, form pro­ces­sors, and tons more.

Excerpt From “The Copy Doctor”

While clients pay Michel up to $3,000 to con­duct a cri­ti­que con­sul­ta­tion, and up to $15,000 for a sales­let­ter, we’re making one of these pri­vate con­sul­ta­tions avai­la­ble for you. Below is a full, recor­ded cri­ti­que con­sul­ta­tion he gave to an actual, paying client. It is une­di­ted, uncen­so­red, and lasts for 2.7 hours (164 minu­tes in total).

The video is bro­ken down into shor­ter seg­ments for fas­ter loading.

critiquescreenshot The Copy Doctor

VideoClick here to start watching. (Remem­ber to click the “play” but­ton to start watching. If the video doesn’t load, click here to open it in a new window.)

The Copy Doc­tor is a video tuto­rial series. Many were recor­ded from live con­sul­ta­tions with actual clients, and lin­ked in an easy-​​to-​​follow tuto­rial fashion. You simply need to click the video links to start the videos. Under the video sec­tion are links to resour­ces, tools, and web­si­tes discussed.

* Follow at your own pace.
* Ideal for all skill levels and businesses.
* No boring manuals or downloads.
* Start lear­ning in minutes.
* Learn anywhere, anytime.

Why Invest in The Copy Doctor?

Ima­gine what it would be worth to have a high-​​priced copyw­ri­ter per­so­nally give you dozens of real-​​life stra­te­gies, ideas, and tips you can apply right away to pro­duce maxi­mum res­ponse with all your marketing.

Ima­gine how power­ful it would be to take real copy from real peo­ple, and having it ram­ped up for maxi­mum pro­fits before your eyes — with no text­book theory, no second-​​hand exam­ples, no recyc­led gar­bage, and no out­da­ted case studies.

Ima­gine what it would be like to become privy to short­cut sec­rets, tes­ted con­ver­sion stra­te­gies, and breakth­rough tech­ni­ques — without the need to learn this your­self — and have them all right at your fin­ger­tips whe­ne­ver you need them! Like…

* Power­ful new headlines…
* Block­bus­ter openings…
* Collar-​​grabbing hooks…
* Pro­ven res­ponse triggers…
* Irre­sis­ti­ble “can’t-say-no” offers…
* Mind-​​blowing split-​​test results…
* Breakth­roughs no one else knows about…
* Uni­que copy angles and strategies…
* Pro­ven spilt-​​testing opportunities…
* New or hid­den pro­fit centers…
* Killer clo­sing tech­ni­ques that seal the deal…

… And much more!
What Makes Success Chef’s Training Different?

Just like follo­wing a recipe, you will be able to locate the right ingre­dients and use them in the right order. By follo­wing all four steps in order, you won’t…

* Waste money on “ingre­dients” you don’t need;
* Waste time lear­ning what you don’t need to know;
* Buy another soft­ware tool unless you know you need it;
* Buy dupli­ca­tes of the same Inter­net mar­ke­ting strategy;
* Take unne­ces­sary risks that cost you time and money;
* Or create pro­ducts no one wants to buy!

But you will…

* Stra­te­gize and opti­mize your busi­ness plan;
* Create sys­tems that work (and can be outsour­ced easily);
* Reduce your risks (and your expen­ses) dramatically;
* Mul­tiply your chan­ces of suc­cess exponentially;
* Unders­tand what to do, how to do it and when to do it;
* And above all, make more money than other­wise possible!

Our strea­ming les­sons show you how to maxi­mize your pro­fits and mini­mize your expen­ses. In the “Copy Doc­tor” spe­ci­fi­cally, you will dis­co­ver, exactly and step by step, how to maxi­mize your sales copy for grea­ter rea­dership and response.

It shows you how to write more com­pe­lling mar­ke­ting mes­sa­ges that drive cus­to­mer actions, clinch the sale, and boost pro­fits — from enga­ging rea­ders and get­ting the to take action, to having them buy from you again and again.

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from IMCourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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