Melyssa Griffin – The Profitable Creator

Real Talk: What is “content” anyways?

Oh, just that thing you’re probably already doing or want to be doing! In my eyes, there are a few major content platforms – I call them The Big Three: blogging, podcasting, and creating videos for YouTube.

Many years ago, I started a blog where I would create helpful content for my readers each week. Within 3 years, that ballooned into a million dollar business! Later, I started a podcast, and had my first multi-million dollar year in business that same year my podcast launched.

The foundation of my entire business was the free content I created online.

And in my opinion, it’s the BEST way to create a business that has longevity. If you create helpful, free content, you can use that to attract an online audience. And once you have an audience following your content? You will have a sustainable business for years to come! Many of my own followers have been around since I launched my blog… seven years ago!

But of course… it’s not as simple as throwing up a blog post, podcast episode, or YouTube video and expecting the money and community to roll in. You need to use a specific strategy that’s designed for content creators AND that works in 2020.

The best way to earn an income from your free content is by creating and selling online courses.

BY USING MY “PROFITABLE CREATOR METHOD” TO CREATE AND LAUNCH ONLINE COURSES, I’VE TURNED MY CONTENT INTO A 7-FIGURE BUSINESS.

Yes, my content-based business brings in over a million dollars per year. You just can’t do that with one-on-one services or ads (believe me, I tried!).

I like to think of it this way:
Grocery stores sell groceries.
Mechanics sell auto repairs.
And content creators sell online courses.

Here’s why content creators are the best people to create and sell online courses:

1. You’re already sharing information through your blog posts, podcast episodes, or YouTube videos! Online courses allow you to package up that information into a product that your audience will be dying to buy. It’s the natural next step.

2. With online courses, you become a leader in your industry and can create a business based on your skills and passion vs. ads and traffic. That’s more like it!

3. Your income potential is limitless. It takes you the same amount of time to make a course that sells 20 spots as it does a course that sells 2,000. And you can make a full-time income from your courses even with a small audience!

It takes hard work to make this happen, but it’s not overly complicated if you have a step-by-step plan to follow. You can absolutely get results like me and my thousands of Profitable Creator students have.

I created The Profitable Creator to give you the complete system I used to turn my passion into a thriving business.

I haven’t always had a successful, content-driven business. I know what it’s like to work constantly and feel like you’re getting nowhere. Truuuust me.

When I started my blog, I was a busy classroom teacher living paycheck-to-paycheck in a 300-square-foot studio apartment on a tiny income. I didn’t feel valued at my job and my creativity was withering.

In other words, I. freaking. get. it.

And despite spending all of my time creating free content, I felt like my growth was slow and sporadic.

I looked at other content creators whose growth seemed effortless and wondered what they knew that I didn’t. My content was just as good – so why was no one reading it?

Then, things changed.

After a year of throwing spaghetti at the wall, I started to find my footing. I didn’t realize it at the time, but I was developing a system – one that actually worked – in order to turn my blog into a wildly successful business. Nine months into blogging, I was able to quit my day job to run my blog full time.

Now, a few years later, the community I’ve grown through my blog includes over 350,000 subscribers and followers! Not to mention, I was able to turn my blog into a multi-million dollar business… all because I learned how to use my free content as an insanely effective tool to build an online empire.

The Profitable Creator compiles the most powerful lessons + strategies I’ve learned into a fool-proof, step-by-step method that will turn your content into a money-making biz.

In The Profitable Creator, I’m showing you the exact strategies I’ve used and steps I’ve taken to grow my following to over 350,000 subscribers and followers and a million dollars in annual income.

You may feel overwhelmed right now. Should you use Facebook ads? What about Instagram? Do you need to create dance videos on TikTok?! Nope! You need to simplify and focus on the best and most sustainable method…

The free content you create on your blog, podcast, or YouTube channel is your #1 asset.

And inside The Profitable Creator, I’m going to break down my Profitable Creator Method to show you how to increase your income, launch your first online course, and grow an engaged community that absolutely loves what you create.

Are you ready to jump off the hamster wheel of overwhelm by trying to do All The Things? Ready to simplify, get clarity, and use the same system that turned my content into a ridiculously profitable business?

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