Megan Adams – Marketing on Pinterest

Marketing on Pinterest

By: Megan Adams

Duration: 2h 33m

Released: Apr 25, 2017

Description:

There are millions of Pinterest users out there who use the social media platform to share their creative passions. In this course, learn how to leverage Pinterest to engage with this audience. Social media strategist Megan Adams explains how to add Pinterest to your organization’s social media marketing strategy, and shares the best practices for promoting pins and measuring your results. She takes you through Pinterest for Business features like Rich Pins, explains how to set up your business Pinterest account, and shows how to set up boards and create Pins strategically. Plus, Megan explains how to build an ad campaign, create an audience, and measure analytics.

Topics include:

• Using Pinterest Analytics
• Understanding how to use Rich Pins in your Pinterest marketing
• Setting up your business Pinterest account
• Creating a powerful profile page
• Setting up and organizing brand boards
• Crafting your marketing strategy for Pinterest
• Setting up boards strategically
• Building engagement into your strategy
• Using advanced Pinterest marketing techniques
• Getting started with ads and promoted Pins
• Creating an ad campaign

Contents:

Part I Introduction

Part II Get Started
1. Why Market your Business on Pinterest
2. How Pinterest works

Part III Pinterest for Business Features
1. Pinterest terms of service
2. Educational materials and platform
3. Pinterest Analytics
4. Rich Pins

Part IV Set Up Your Business Pinterest Account
1. Basic Setup
2. Create a powerful profile page
3. Set up and organize brand boards
4. Add Pinterest to your website

Part V Craft Your Marketing Strategy for Pinterest
1. Define your marketing goals
2. Set up boards strategically
3. Create Pins strategically
4. Build engagement into your strategy

Part VI Advanced Pinterest Marketing Techniques
1. Tools for marketing on Pinterest
2. Run a Pinterest contest
3. SEO for Pinterest

Part VII Pinterest Ads and Promoted Pins
1. Get started with ads and promoted pins
2. How to create an ad campaign
3. Track conversions
4. Create an audience
5. Measure analytics

Part VIII Conclusion
1. Next steps

Author:

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