Lunar Solar Group – Mastering Email Marketing and SMS

Name: Lunar Solar Group - Mastering Email Marketing and SMS
Availability: InStock

This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.

The experts at Lunar Solar Group partnered with Foxwell Digital to cover email and SMS optimization, testing, flow automation, reporting (& baseline metrics), lead generation/sign-ups, and more. This course truly is your one-stop-shop for mastering email marketing and SMS.

You might already know to have welcome, abandoned cart, and post-purchase flows, but do you know how to optimize them? This course covers how the Lunar Solar team pulls reporting and implements various A/B tests to ensure every campaign and flow is taken to the next level.

Meet Lunar Solar Group

LSG is a digital growth consultancy focused on building and optimizing everything from e-commerce strategy, media buying, web development, and CRM.
LSG is one of Klaviyo’s Elite Partners. Elite is the highest status you can achieve and only 5 other agencies in the world have achieved this status.
LSG has been scaling client’s accounts since 2018 and never sacrificing quality. While producing best-in-class creative, LSG has been able to maintain healthy sending reputations, over 20% open rates, and 20%+ of monthly store revenue on 90%+ of their accounts month over month.

Topics Covered

Email

Optimizing your email marketing
How to pull data
A/B testing with email marketing
Email campaigns: Where to start, how to organize them, optimize them, and more
Analyzing email open rate
Analyzing click rate
Analyzing opt-out rate
Analyzing conversion rate
Email automation and flows
Email sign-up forms

SMS

Types of SMS marketing
SMS voice
Growing your SMS list
Getting started with SMS
Managing SMS responses
SMS optimization

Putting it all together

Subscription marketing in relation to email and SMS
Understanding all customer communication channels
Lists and segementing
Tech recommendations
Customer review integrations
Customer rewards integrations
Customer referral integrations

Introduction

• Introduction to Mastering Email Marketing and SMS 2 mins)

Section 1: Pulling the Right Data, A/B Testing and Campaigns

• Section 1: Pulling the Right Data, A/B Testing and Campaigns 36 mins)

Section 2: Automation and Sign-up Forms

• Section 2: Automation and Sign-up Forms 14 mins)

Section 3: SMS Best Practices and How to Grow Your SMS List

• Section 3: SMS Best Practices 27 mins)

Section 4: Subscriptions and the 3 “R”s to Growing Your Lists

• Section 4: Subscriptions and the 3 “R”s to Growing Your Lists 27 mins)

Sale Page: https://foxwelldigital.podia.com/mastering-email-marketing-and-sms
Archive: https://archive.ph/E2hwI

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from IMCourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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