Name: Knowledge.ly - Media Buying Academy
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Media Buying Academy

How To Profit With Media Buys

What is the Media Buying Academy (MBA) ?

Even if you are winning the battle right now, what happens to your bottom line the next time google decides to hand out free coupons, inviting everyone out there to start bidding and raising prices?

SEO takes too long and leaves you at the mercy of the always-changing search engine update. Don’t play by these rules.

What if you could have more control and transparency to scale profits beyond imagination?

Media buying is one of the oldest, most profitable forms of online advertising; it’s also the least understood, which is why there are so many myths surrounding it.

Few Internet Marketers have discovered the profitable path to media buying. Those who do, have always kept it secret, until now. They have left internet marketing to join the tech world and are only now sharing their strategies.

YOU WILL LEARN

Spying on your competitors
Creating a laser targeted demographic profile
Locating highly relevant traffic sources
Systemic evaluation of traffic sources
Running controlled network test buys and then scaling
Negotiating media buys for the lowest price and best terms
Creating banners with high CTR
Creating Landing Pages that Convert
Driving traffic to Landing Pages
Retargeting your visitors to raise your conversions
Tracking and Analytics of Ads and Landing Pages
Optimizing and repeating to scale-out your profits.
Tips/Tricks/ and Resources for you Campaign

Course Lessons:

Module 1: Intro and Planning

Lesson 1: What you will learn in this course (8.54)
Lesson 2: Media Buying 101 (2.14)
Lesson 3: How to Find your Customer Demographic (6.14)
Lesson 4: Resources for Demographic Research: (6.57)
Lesson 5: Case Study of Media Buy Planning (5.07)
Lesson 6: Step-by-Step of Actual Campaign (20.04)
Lesson 7: Case Study of Strategic Planning (5.11)
Bonus Lesson: Additional Research Extension Tool (2.13)
Action Document: Chart for Recording Competitive Ad Demographics
Materials: Course Slide, Media Buying Term Glossary, Links, Contact Details, Discount Codes

Module 2: Media Buying 2.0

Lesson 1: Breakdown and Benefits of Networks Buys (4.22)
Lesson 2: Adbuyer for Controlled Buys (6.13)
Lesson3: Media Buying via Demand Side Platforms (DSP) (2.56)
Section 1: Test Buys with Real Time Bidding (RTB) (8.18) (Targeting With Demand Side Platforms (DSPs), Advantages to Advertisers, Challenges to Advertisers)
Sections 2: Campaign Optimization (3.43)
Section 3: Ideas and Opportunities (2.23)
Section 4: SiteScout Benefits (6.20)
Section 5: CPC Google Testing (1.21)
Lesson4: How to measure CTR (2.10)
Lesson5: Competitive Analysis with WhatRunsWhere.com (3.41)
Bonus Lesson: WhatRunsWhere Tip (1.39)
Materials: Course Slides

MODULE MEDIA BUYING 2.1 – DIRECT BUY METHODOLOGY

Lesson 1: Breakdown and Benefits of Direct Media Buys (3.34)
Lesson 2: Types of Sites We Want (3.33)
Lesson 3: Locating the Sites:
Section 1: Social Bookmarking to Locate Targeted Traffic Sources.(4.54)
Section 2: Google to Locate Sources (8.58)
Section 3: Quantcast to Build your list: (6.02)
Section 4: Google AdPlanner for List Building (4.37)
Section 5: Sources for Inspiration (3.39)
Lesson 4: Google AdPlanner for Evaluation (4.37)
Lesson 5: Competitive Analysis with Mixrank (5.44)
Lesson 6: Filter Your list (3.57)
Lesson 7: Highest Converting Ad Real Estate (5.01)
Bonus Lesson: Practice Drill (8.31)
Action Document: Site Evaluation Checklist + Placement Recording
Materials: Course Slides, Competitive Intelligence Explained

TRACKING AND ANALYTICS

Lesson 1: Setting up the Adserver with SiteScout
Lesson 2: Setting up the Asdserver with Adshuffle
Lesson 3: Using URL builder for Source Attribution
Lesson 4: Using Google Analytics for Conversion Tracking
Lesson 5: Setting up Tracking with Tracking202
Section 1: Traffic Sources
Section 2: Categories
Section 3: Campaigns
Section 4: Simple Landing Pages
Section 4.1: Advanced Landing Pages
Section 5: Getting Simple Landing Page Codes For PHP Redirect
Section 6: Getting Simple Landing Page Codes For javascript Redirect**Not Available***
Section 7: Getting Advanced Landing Page Codes
Section 8: Get Tracking Links For Direct Linking and Simple Landing Pages
Section 9: Get Tracking Links For Advanced Landing Pages
Section 10: Get Pixels/Postback Urls/Server-To-Server Pixels
Section 11: Overview and Analysis Screens
Section 12: Viewing Clicks With Visitor and Spy View
Section: 13: Updating Subids (For conversions and reversals) and CPC Data

Module 3: Banner Design and Buy Negotiation

Lesson1: 6 Principles for Successful Banner Design (15.54)
Lesson 2: Resources for getting Ads Created (12.41)
Lesson 3: How to Host Ads and Why (3.53)
Lesson 4: Strategies for Banner Creation (7.30)
Bonuse 1: How to Use Site Appearance for Banner Creation (7.30)
Action Document: Template for Writing Ad Copy
Lesson 5: Direct Placement Negotiation
Section 1: First Contact (2.37)
Section 2: Quick Tips for Contacting Publishers (1.55)
Section 3: Making sense of the pricing (2.36)
Section 4: How to calculate your prices: (4.26)
Bonus Lesson 2: Insertion Order Checklist (1.44)
Action Document: First contact swipe, IO Checklist, CPM Calculator
Materials: Course Slides

Module 4: Landing page anatomy and optimization.

Lesson 1: 8 Successful Principles of a Landing Page (4.39)
Lesson 2: Landing Page Deconstructed (8.10)
Lesson 3: Landing Page Case Study (7.41)
Bonus Lesson: Standard Visitor Movement (1.05)
Action Document: 20 point checklist for Effective Landing Pages
Materials: Course Slides

Bonus Mod: Retargeting in your media buys.

Lesson 1: What is Retargeting (3.19)
Lesson 2: 4 Things You Can Do With Audience Data (3.41)
Lesson 3: 5 Places to Put Your Audience Pixels (3.10)
Lesson 4: 2 Common Mistakes with Retargeting Campaigns (2.25)
Lesson 5: 4 Ideas for Quickly Building Targeted Audiences (3.43)
Lesson 6: 3 Reasons to Collect Audience Data Everywhere You Can (2.01)
Materials: Course Slides

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Archive: https://web.archive.org/web/20120725195541/http://knowledge.ly/network/courses/mba-the-full-course/

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