Ken Kerr – Licensing Secrets

“How To Make A Fortune With
The Little-Known Secrets To
The World of Licensing!”

Dear Friend,

Would you like to know Hollywood’s real money-making secret ? You would. Good. Then this will be the most exciting message you will ever read. . .

Here’s why:

Using my Amazing, new home study course and mentoring program “Licensing – How To Make Millions the Hollywood Way!” I’ll Show You exactly…

How To Unlock Hollywood’s Money-Making
Secrets To Find Your Fortune Too!

Hi, my name is Ken Kerr and I’m the creative and marketing mastermind behind such phenomena as Walt Disney’s EPCOT Center, Tokyo Disneyland, Smurfs, Wuzzles, Gummi Bears, Paw Paws, Precious Moments, Tiny Toons and the Dancing Raisins. All those ideas were responsible for generating billions of dollars of licensing revenue.

I would like to share a little story with you of how I discovered the money-making secrets behind the vast fortunes made by the Hollywood motion picture studios and more important how you can use these secrets to make a fortune for yourself!

In the early 70’s I was young art director working for a very successful advertising agency in Hollywood, California, Group West, Inc. The agency specialized in advertising for motion pictures. We did work for all the major movie and TV studios — one sheets, posters, billboards, TV ads, radio spots, etc., the full range of advertising and creative services.

Now since I was privy to the numbers, I could see that just about the time a movie that was in release began to make a little money, the studio would take the profit and ask us to create a campaign for Central and South America. Then when the movie was about ready to make a profit in Central or South America, they would take the money and ask us to create an advertising campaign for Europe. Just about the time the movie was about ready to make a profit in Europe they would take the money and ask us to create an advertising campaign for Asia…well you get the idea.

I became very curious. It seemed to me that every time a movie just started to make money, they would spend the profit doing ads for another country. If that was true, how did they make any money? It was about that time the Walt Disney company made me an offer I couldn’t refuse. They bought me out of my agency and moved me over to Walt Disney Imagineering, the brain trust behind all the Disney theme parks. My new position was to head up the creative teams to develop Walt Disney’s greatest dream — EPCOT Center.

For the first time I was an “insider”. One of my responsibilities was to work hand-in-hand with the legal division of Disney, in the creation as well as the protection of the Disney logos, characters trademarks and copyrights. And since I was responsible for the creative development of the new characters, trademarks and logos for EPCOT Center I had a ringside seat to the secrets behind the financial horsepower of Disney’s licensing and merchandising operation.

That’s where I really learned about licensing, what it really is, how Disney uses it to make a fortune, how to identify and take control of million dollar licensing opportunities. And how simple it is to control the cash-flow of a product and make a fortune through licensing.

For example: some movies breakeven, some lose money and a few make millions (those are the ones you hear about). But the studios all make millions and billions (yes billions) on the licensing and merchandising of their logos, trademarks and characters.

• Licensing multiplies your resources to develop your ideas
  
• Licensing gives you teams of willing professionals to work, develop, produce and market the idea or ideas you have chosen
• Licensing gives you access to mountains of money to promote your idea
  
• Licensing frees you to do anything you want (remember, your goal is to develop multiple streams of income in your life).
  
  
• Licensing permits you to enjoy new cash flow, while remaining free to spot another million dollar idea.
  
• Licensing (once you have the knowledge) is simple and anyone can do it!

Now you can unlock Hollywood’s “trade secrets” used by Walt Disney, Universal Studio, Dreamworks Studio, 20th Century Fox, Warner Brothers, Paramount, Turner, NBC, ABC, CBS and dozens more to create some of the world’s largest fortunes — and you can use these “insider” tips and techniques to make a fortune in the privacy of your own home or in your chosen business or profession!

Even if you don’t own a business right now, you can use the techniques in this amazing new home study course and mentoring program to make a fortune by starting the right type of business in the right way. You can also use these techniques to buy an existing business (even one that’s in trouble) and turn it around so that sales and profits go through the roof!

It’s all in my confidential manual “Licensing – How To Make Millions the Hollywood Way!” This powerful manual is filled with hundreds of inside secrets and specific techniques that you can use (but probably don’t know about) to position your business far ahead of your competitors.

Now I know you’re probably skeptical. That’s normal and healthy. Let me give you three good reasons I can back up what I claim:

Three reasons to believe what I say. . .

Nowhere else will you find the eye-opening information I’ve packed into this amazing home study course and mentoring program — it’s the product of more than twenty years and tens of thousands of dollars I’ve spent discovering and perfecting these money-making methods and techniques.

Here are some of the ‘inside secrets’ you’ll discover:

What is licensing and the secrets of making it work for you…

How to protect your idea; your copyright; your patent; or your trademark…

How to make your (or anyone’s) idea licensable…

The 11 biggest licensing mistakes almost everybody makes–and how to avoid them…

10 ways to develop a “licensing mindset” that almost guarantees you’ll be one of the first to profit from new ideas…

The 2 key reasons why people buy–and exactly how to get them to buy your idea from you instead of a competitor…

The Secret Formula for making people respond to your licensed product every time…

Proven ways to make all your licensing efforts at least twice as effective–often without spending any more money!…

How to market your idea and make a fortune…

How to create value to maximize your income potential…

How to present your idea so they buy it everytime…

A simple system for negotiating the terms of a “killer” licensing deal…

The Pet Rock syndrome and how to avoid it…

Why getting your trademark, patent or copyright attorney involved in your idea too soon is sure to kill your deal — and how to make sure that never happens…

How to structure your licensing deal so everyone wins…

How to be a marketing genius almost overnight…

How to find the right companies and contacts…

How to capitalize on anyone’s idea, anytime, anywhere…

Why it’s better for you not to be an artist or designer — and the secret to hiring them “dirt cheap!”…

How to manage your licensing deals to maximize your profit…

How to target future opportunities and stay 3 to 5 years ahead of your competition…

How to make your living from royalties…

How to determine if your invention will sell…

How to know when to manufacture your invention yourself…

How to discover if a working model of your invention is needed or will a sketch do…

How to have companies bidding for your invention…

How to protect your idea without a patent…

Why sometimes getting a patent is a “bad” idea…

How to have major manufacturers begging for your next idea…You get over 300 pages of non-stop, no-holds-barred, step-by-step, paint by number information, tricks, secrets, strategies, systems — it’s like having the best brains in Hollywood in a box. You can use these techniques to make a fortune in any business–whether you’re a corporate giant like AT & T or a one-man business operating out of a garage (that’s how Walt Disney and Apple Computer got started)!

Marketing is the engine that drives any business, profession, or organization–including your Licensing business. And with the insider’s perspective you’ll gain from this oversize manual, you’ll become a “marketing insider.” You’ll know exactly how to make a fortune in your licensing business, any business, profession or field of endeavor you choose!

NOTE: Licensing is a function of marketing, they work hand-in-hand, the more you understand about marketing the faster you’ll make a fortune in licensing. Order now and I will include a copy of “Mouse Power” – The Million Dollar Marketing Secrets of the Magic Kingdom!” — This step-by-step guide gives you the “keys” to unlock the genius of Walt Disney to turn your new product, idea, invention, technique, business or gimmick into a GOLD MINE! This money-making marketing manual alone has sold for over $495.00 and it’s yours FREE when you order “Licensing – How To Make Millions the Hollywood Way!”

There are dozens of specific examples and cash-creating tips in this manual that you can start profiting from right away. For example, you’ll learn:

Direct marketing techniques that can flood your business with new customers (Several companies have had to stop using one technique you’ll learn, because they were overwhelmed with new customers!);

How to develop an in-house mailing list that pulls 20%-50% response every time you use it!

How to calculate exactly what a new customer or client is worth to you–and how to decide exactly how much you can afford to spend to get her to buy from you;

60 proven ways to make your prospects an offer they can’t refuse;

53 ways to get your message across to your hottest prospects–and 6 simple steps for selecting the most profitable way(s) for you;

18 special techniques for creating advertising that sells;

A little-used, almost foolproof 4-step plan for outselling your competition everytime;

How to create your own perfect product over a short weekend… so you can start earning your fortune even if you don’t have a real business or anything to sell yet!

How to sell to more customers in a day than you could personally meet in a year!

The wisdom of multiple streams of income in the 21^st Century and what the fastest, easiest income stream you can add to your business is (anyone can do it!)

AND MUCH, MUCH MORE!

Frankly, this information is so good, my friends tell me I’m “giving away the store” by revealing thousands of dollars worth of marketing trade secrets for only $299. Some marketing and advertising executives wish I would take both of these manuals off the market. They say I made them too good. Actually, I’ve made it very easy for you to demand maximum performance from your licensing, advertising and marketing dollars. Now you can save lots of money, time and grief by owning and using this powerful, insider information.

Dozens of my clients (both large and small) have gladly paid me $1000 an hour for licensing and marketing consultation. If you think this is a lot to pay for profit-making advice, then you might like to know that my clients–when they follow my advice–always end up making a ton more money than my paltry fee costs them. You will too when you use the information in this step-by-step manual. And that’s only fair — after all, it’s your business.

Now you’re probably wondering how and why I can do all those things.

Let me explain…

Frankly, I enjoy helping people make lots of money. And I love helping people solve problems and take advantage of profit opportunities. Also, this special limited offer gives me a chance to make a few new friends. That’s always nice, isn’t it? And who knows? After getting acquainted, we might decide we want to work together. And that would be great!

Now don’t take my word for it.

You get at least 10 times your money’s worth!

In summary, here’s what you get:

• Included is “Licensing – How To Make Millions the Hollywood Way!”
  
  
• Plus a second volume “Mouse Power” – The Million Dollar Marketing Secrets of the Magic Kingdom!”
  
  
• Plus a membership in my Inner Circle Mentoring Program
  

Act immediately and receive the following bonuses…

As an incentive to take action and not procrastinate or delay, I’m offering the following free bonuses when you order now.

Free Bonus #One:

“Mouse Power” – The Million Dollar Marketing Secrets of the Magic Kingdom!”

This step-by-step guide gives you the “keys” to unlock the genius of Walt Disney to turn your new product, idea, invention, technique, business or gimmick into a GOLD MINE! This money-making marketing manual alone has sold for over $495.00 and it’s yours FREE when you order “Licensing – How To Make Millions the Hollywood Way!”

Free Bonus #Two —

ONE YEAR of Access to my Inner Circle Mentoring Forum

My Inner Circle members will get access to my newly released mentoring forum. (I’ll give you a secret access code with your order.) You will be able to pose your questions to all of my other Inner Circle members. You’ll have advice from other motivated people with interesting projects. I’ll even stop in from time to time to add my insight. This is a great opportunity to make those “Million Dollar” contacts.

And it’s included in the “Inner Circle Mentoring Forum” bonus.

Free Bonus #Three —

The Cash Cow Marketing Idea Guide

You’ll learn the exact system that is the “heart and soul” of Hollywood’s creativity. This will assist you in the creation of all your million dollar ideas! This amazing bonus includes 153 Brainstorming Techniques You Can Use to Get Million-Dollar Ideas Like A Creative Genius! Here you’ll learn the secret brainstorming techniques that the most successful companies in Hollywood use. You can use these same techniques to generate hundreds of breakthrough ideas for your licensing business. Just one of these ideas can make you rich! Plus, I’ll include 201 Proven Ways to Make People Pay Attention to Your Marketing Message. Americans are assaulted with over 2700 advertising messages a day. This valuable report contains over 200 ways to make sure your prospective customers pay attention to your message and not your competitions…

Free Bonus #Four —

The Hollywood “Insiders” Marketing Plan Template & Questionnaire

(This never before published Hollywood “Inside Circle” marketing plan and template has been time tested secretly in over 50 major American companies — and has yet to produce less than a 500% increase in the bottom line.) This bonus alone is easily worth five times the price of the entire course.

Free Bonus #Five –

“Direct Mail & Direct Response Advertising Techniques” by T.E. Mudry

This 120 page guide was written a number of years ago by T.E. Mudry, one of the most respected direct marketing minds in the business. It is one of the most comprehensive and easy-to-use pieces I’ve ever read, so when he retired I bought the rights to it. After all, the cost of postage may have increased but, thanks to the Internet, so has the effectiveness of direct mail!

Proof Content

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