Jay White – Catalog Copywriting Secrets

Catalog Copywriting Secrets

How To Make Six Figures A Year Writing Catalog Copy…

In this course, Jay White will teach you the fastest, easiest way to tap into the $144 billion dollar a year catalog industry and make $100,000.00 a year writing catalog copy.

Here’s What You Get:

Module 1: How To Write Catalog Copy Faster, Easier, and With Less Effort

We kick off the series with a 70 minute teleseminar that sets up the groundwork and gives you all the basics–and then some! Inside you’ll hear…

* How I got into this business…
* Why catalog copy is such a booming market for copywriters…
* The good news (and bad news) about catalog copy…
* The crucial differences between catalogs and other direct response vehicles…
* The #1 secret to becoming a successful catalog copywriter…
* How to write hard hitting copy in 80 words or less…
* 5 things that will sell ANY product–bar none…
* Space saving tips…
* And MUCH more!

Module 2: How To Find And Secure Catalog Copywriting Clients In 5 Easy Steps

This highly anticipated 60-minute follow-up delves into the question that more copywriters ask me than any other–“What’s the best way to get clients?”

Inside, I’ll reveal my easy-to-follow 5 step plan to successfully marketing yourself to the catalog world, including…

* How I turned one simple email into $20,000 worth of business…
* How to transform your own personal passions into profit…
* The secrets to finding decision makers in the corporate jungle…
* A hidden tactic that reveals exactly when (and when not) to double your fees…
* How to quickly and easily create killer samples that knock ’em dead every time…
* Email or Letter? I’ll show you what works–and why…
* The one crucial thing that every job inquiry must have (and most don’t)…
* How to get a prospect to hire you–even when they don’t want to…
* What to charge, when to charge it, and how much you can REALLY make in this business…
* And MUCH more!

Module 3: Catalog Copywriting FAQs

We wrap up the series with a quick 35 minute call covering a number of common questions that were not answered in the first two teleseminars, including…

* Are catalog copywriting techniques applicable to both online and offline catalogs?
* Should you collect a swipe file?
* How do you handle contracts?
* What if someone really doesn’t like your work?
* Which catalog products sell more than any other?
* What’s the next step I should take to make six figures a year as a successful catalog copywriter?
* All that and MORE!

Catalog Copywriting Secrets Training Manual

The Definitive Guide To Making Big Money Writing Catalog Copy…

You might call this “the catalog copywriting bible”. Everything you’ve ever wanted to know about catalog copywriting is in here, written in an easy-to-understand method that you can absorb and put into action right away.

This 108 page ebook follows along with the teleseminar training, so you can take notes and highlight important passages. Plus, as I was putting this together, I kept adding new tips, tricks and techniques that you won’t find inside the teleseminar series.

So read closely…there’s some real nuggets of gold stashed away inside these pages!
A must have if you’re trying to break into the business…

Cheat Sheet #1: How To Write A Killer Copy Block In 30 Minutes Or Less…

A great technique I’ve learned along the way that’s helped me put more cash in my bank account in the fastest time possible.

I’ll show you step-by-step how to accelerate your writing process to lightning speed without sacrificing quality or salesmanship, translating into more copy blocks written in less time…and more money in your pocket for less work. Inside I’ll reveal..

* The one thing you MUST do before typing your first word
* A simple key phrase that will create a selling frenzy around every block you write
* My insider secrets to getting all the product info you’ll ever want
* How to write headlines that suck readers into the copy block…every time
* The right way (and wrong way) to position your product
* Plus MUCH more!

I could easily be selling this report alone for $47, but I’ve decided to include it as part of the Catalog Copywriting Secrets Training Package so you can get the fastest start possible on your six-figure catalog copywriting career.

Cheat Sheet #2: How To Get More Copywriting Gigs Than You Could Ever Handle…

People have asked me over and over again, “How do you get those A-list clients?” Well, here you go!

This is the exact 5-step game plan I use to find and secure primo catalog copywriting gigs. It’s simple, easy to follow and best of all–extremely effective! Included in this report…

* My “secret weapon” for finding multi-billion dollar catalog producers who are desperate for good copywriters (and it’s FREE!)
* How to put together a sample file that will have potential clients drooling over your copy
* The single biggest mistake most catalog copywriters make when trying to market themselves
* How to find a freely available, yet-behind-the-scenes PDF that lists a gold mine of potential clients…and the one tiny detail on that report that can instantly DOUBLE your fees
* 5 additional resources to help you find even more clients with the click of a mouse
* And MUCH more

You can this formula, copy it, and put it to use right away. And it’s yours as part of the Catalog Copywriting Secrets Training Package.

Cheat Sheet #3: My ‘Hire Me’ Email Template That Pulled A 27% Response In 3 Hours…

In Module 1, you heard me talk about the email I sent that got such a huge response so quickly (and helped me secure my biggest client to date in just a few days)…

Now I’m handing you that same exact email template to use for your own emails. With this one simple, yet highly explosive technique, you’ll discover…

* The most crucial aspect of getting your email opened…and the one thing you MUST NEVER do in the subject line
* How to turn your past accomplishments into an message that will have potential clients scrambling to call you
* An insider tip to getting smokin’ hot testimonials that do all the talking for you
* How to separate yourself from the crowd, making them straighten up and pay attention to your message
* The secret to closing with a flourish…and the one simple statement that will have prospective employers thinking, “I’ve gotta hire this copywriter!”
* All that and MORE!

Special Report: “World’s Best Kept Catalog Copywriting Secrets” From Bob Bly…

I think it’s safe to say, there isn’t a soul walking this planet that knows more about writing catalog copy than legendary copywriter Bob Bly.

And after some serious knees-on-the-floor, hands-folded-in-front-of-my-face begging and pleading, he has graciously agreed to let me include his incredible report in my Catalog Copywriting Secrets Training Program.

This 42 page report offers an awesome perspective on the art of catalog copywriting and production from a guy who has literally seen it all–bar none. Lots of great stuff in here, including some things I didn’t cover in my audio training, such as…

* The secrets to “telling and selling” in your catalog copy
* 5 tricks of the trade that will skyrocket sales through the roof
* The best way to prepare yourself BEFORE you write your catalog copy
* How to determine the proper copy “tone”
* Should catalog copy tell the truth? Bob reveals all…
* And a WHOLE LOT more!

Bob has sold thousands of copies of this report for $29, but he was kind enough to let me throw it into the Catalog Copywriting Secrets package for free. Now’s your chance to take advantage of his generosity as well!

6 “Look Over My Shoulder” Camtasia Videos

Watch and learn as I create 6 different catalog blocks…then copy and paste my method to your own projects!

You’ll virtually be standing in my office, looking over my shoulder and learning exactly how I approach the information sheet, how I order my benefits, what I leave out and why, and much more.

I’ll be writing blocks of various shapes and sizes in a variety of niches, so you can see for yourself how my techniques change depending on the niche. Plus, you’ll learn my tactics and strategies for editing and rewriting blocks as well (VERY important, since you’ll be asked to do this too).

Many customers have commented that this is their favorite part of the course, and they’ve learned a TON just from these videos alone. In fact, one member suggested that I package these up and sell them as a stand-alone product for hundreds of dollars more!

But I want to make it as easy as possible for you to succeed as a catalog copywriter, so I’m including them into the Training Package–for now. (Can’t promise they’ll always be there, because that “stand-alone product” idea is getting more and more attractive every day…)

Get Download Jay White – Catalog Copywriting Secrets at IMCourse.net right now!

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