Email Lists Simplified

There are some some BIG misconceptions and myths about what it takes to be successful with email.

Here’s what I want you to know:

MISCONCEPTION #1 “The money is in the list”

That’s a dangerous half-truth that can send your business dreams crashing like a stack of cards.

You can grow your list to a glorious X number of subscribers…. 1000, 3000, 5000…just name it…

And it still wouldn’t make a difference to your business.

Surprised?

Because the power of your email list lies in the relationship you have with your subscribers…

And how relevant your content is. If both are missing and you’re stuck with a cold and stale list, the number is worthless.

MISCONCEPTION #2 Email is dying. The bots are taking over

The return on email marketing just keeps growing.

Even with all the new bot & video tech, email still gives the biggest return.

Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.

MISCONCEPTION #3 Send continuous emails and you’ll be fine

It doesn’t matter whether you send 1 email or 10 emails.

What matters is whether your sequences can nudge and carry your subscribers towards your end goal…

…whether your emails are so magnetizing that subscribers beg you to send them more….

…whether your emails can generate sales for you on auto…

THAT my friend is an email list that will skyrocket the growth of your business.

FAIL #1: Your email sequences are a maze

You don’t know how to write sequences that will lead you to a sale.

A badly planned sequence is as good as a wrong map. Try as you might, but your subscribers will never reach their intended destination. That means a lost sale for you and a terribly disappointed subscriber.

FAIL #2: Your opt-in does nothing for your email list

Two scenarios can happen

1. Your opt-in grows your list but doesn’t grow your business
2. Your opt-in does neither one

Opt-ins are subscriber magnets only if you craft them effectively. One wrong move and you could end up with a list of freebie hunters not buyers. THAT wrong move is what most business owners make.

FAIL #3: Your welcome email and series shrink and shrivel into oblivion in your subscriber’s inbox

There’s so much more to creating a winning welcome email and series than posting links to your top few posts and saying ‘Thank you for joining my list’.

Subscribers are the most engaged within the first 48 hours after they subscribe. If you can’t impress them in those 48 hours, you’re as good as doomed. Does your welcome email and series build authority and prime subscribers to buy from you or does it fizzle out in the crowded inbox?

FAIL #4: You tiptoe around your offer and your emails leave subscribers wondering what you’re really saying

You haven’t the slightest clue how to position your product in your emails and you’re super scared of becoming the next internet sleaze ball.This means you sell less and your passive income dreams fade further into the distance.

FAIL #5: You’re always crafting emails that go: ‘I know it’s been awhile’

You’re short of email ideas. Or you have no motivation to send emails to your list. The few subscribers you have aren’t exactly screaming with glee or excited to hear from you. That buzzword called engagement? You’ve gone none.