Who This Course Is For:
This course is for ANYONE who is looking to learn how to run Google Ads for themselves or for their client’s. This course will teach anyone (no matter what your current Google Ads skill level) how to successfully set-up Google Ads campaigns from start to finish, in any niche.
Not only will we teach you how to set the campaigns up, but we’ll teach you how to get them running smooth, producing leads AND how to KEEP them running smoothly.
Google Ads Training Academy is taught by Rob Andolina, a ‘Google Premier Partner’ pay-per-click expert who’s managed $10’s of millions of dollars in ad spend for hundreds of local business owners and internet marketing agencies over the past 11 years. (You’ve probably seen his YouTube videos). Rob heads up all of the PPC operations for his pay per click company Clicks Geek along with his partner Ed Stapleton, Jr.
Module 1: Introduction to Google Ads
Module 2: Understanding The Google Ads Auction + Bidding
Module 3: Understanding Google Ads Quality Score Metric
Module 4: Correct Campaign / Ad Group Structure
Module 5: Write Ad Copy That Converts
Module 6: Understanding Keywords, Keyword Match Types & More
Module 7: Negative Keywords And WHY You Must Have Them
Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP
Module 9: Setting Up Conversion Tracking Correctly
Module 10: How to Optimize And Manage Your AdWords Campaigns
Module 11: Setting Up Location Extensions & Google My Business Page
Module 12: How to Set Up Remarketing Campaigns
Module 13: (More Advanced) AdWords Scripts And How They Work
Module 14: AdWords Editor Basics & Functions
Module 15: Call Only Ads – A-Z Call Only Campaign Build
Module 16: Creating An MCC Account For Easier Client Management
*Resources Tab (Our Favorite Must Have Tools / Softwares)