Clare Means – Livestreaming for Musicians

“Live music won’t return until 2022”

– Lollapalooza co-founder

 

Now don’t freak out. Of course there are live shows happening right now. We’re seeing drive-in concerts, backyard concerts, driveWAY concerts, and other creative (smaller) shows put on by people innovating in the New Music Business.

There is no denying, however, that the live music landscape has been altered dramatically. Forever.

Livestreaming is the present

Livestreaming is the future

Livestreaming is here to stay

Therare many independent artists currently making 4 or 5 figures a month livestreaming from home (oftentimes with very few followers)

Followers vs. Fans

Followers want to be entertained for free

Fans support you financially

Which do you want?

Remember, you are building a career. Don’t concern yourself with vanity metrics like followers, streams, views and likes.

The only things you should be concerned with are:

1. Are you making a comfortable living with your music? 

2. Do you have superfans who will support you for life?

Livestreaming has proven to be a way to get both.

Course Curricul

Livestreaming for Musicians
COURSE INTRODUCTION

     
    0.1 Welcome (1:55)
     
    0.2 Meet Your Instructor (2:37)
     
    0.3 Intro to Livestreaming (3:01)
     
    0.4 Course Assets

CHAPTER 1: GEAR AND SOFTWARE

     
    1.1 Computer Setup (0:27)
     
    1.2 Gear Setup (2:12)
     
    1.3 OBS (9:05)
     
    1.4 Accepting Payments (0:41)

CHAPTER 2: FACEBOOK LIVE

     
    2.1 Intro to Facebook Live (1:36)
     
    2.2 Going Live (1:46)
     
    2.3 Encouraging Engagement (3:31)
     
    2.4 Growing Your Fanbase (1:51)
     
    2.5 Getting Paid (1:13)

CHAPTER 3: YOUTUBE LIVE

     
    3.1 Intro to YouTube Live (2:06)
     
    3.2 Going Live (1:32)
     
    3.3 Encouraging Engagement (1:45)
     
    3.4 Growing Your Fanbase (0:59)
     
    3.5 Getting Paid (1:40)

CHAPTER 4: TWITCH

     
    4.1 Intro to Twitch (9:46)
     
    4.2 Going Live (7:02)
     
    4.3 Encouraging Engagement (10:40)
     
    4.4 Growing Your Fanbase (2:11)
     
    4.5 Getting Paid (1:21)

CHAPTER 5: INSTAGRAM LIVE

     
    5.1 Intro to Instagram (3:29)
     
    5.2 Going Live (5:41)

CHAPTER 6: MULTISTREAMING

     
    6.1 Streaming to Multiple Platforms (3:18)

CHAPTER 7: YOUR PERFORMANCE

     
    7.1 Setting a Schedule (1:26)
     
    7.2 Structuring Your Performance (4:41)
     
    7.3 Setting Goals (3:10)

CHAPTER 8: NURTURING YOUR COMMUNITY

     
    8.1 Themed Streams (4:27)
     
    8.2 Private Groups & Exclusive Events (2:04)
     
    8.3 Patreon (3:07)

CHAPTER 9: TICKETED LIVESTREAMS

     
    9.1 Intro to Ticketed Livestreams (0:43)
     
    9.2 Ticketed vs. Free (4:09)
     
    9.3 Making the Most of Your Show (1:00)

CONCLUSION

     
    10.1 You Made It (0:24)

LIVE Q&As

     
    Ari x Clare Means Live Q&A – 12-2-2020 (84:48)
     
    Clare Means Live Q&A – 1-13-2021 (53:24)
     
    Clare Means Live Q&A – 2-12-2021 (55:56)
     
    Ari Herstand x David Streit of BMI – 2-17-2021 (92:14)
     
    Clare Means Live Q&A – 3-12-2021 (69:20)

BONUS SECTION

     
    Making $50,000+ a Year on Twitch Only Takes 183 Fans says Twitch VP of Music on the New Music Business Podcast (64:47)

Course Curriculum

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