Brad Hussey – 5-Day Challenge: Build an Automated System to Convert Freelance Leads to Clients

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Hey Freelancer…

Do you know where your next paycheque is coming from?

Do you exclusively rely on referrals and word-of-mouth to get clients?

Do you experience tremendous “dry spells” in your freelance business?

Does the idea of freelancing stress you out because of “inconsistent” income?

Do you HATE the idea of “selling” and “closing deals” but desire the FREEDOM of working for yourself?

Unfortunately, many freelance businesses fail because they rely on “Hope Marketing”…

The act of hoping a new client will come their way…

Hope Marketing will ALWAYS fail, because it is not a reliable way to build a freelance business. You might get “waves” of luck, but you’ll always be wondering where your next lead will come from.

Hi! My name is Brad Hussey and I’ve been professionally freelancing for the better part of a decade…

And for the last 4 years I’ve been supporting my single-income family as a freelancer.

In the early years of my freelance business, I relied on “Hope Marketing” and I had some pretty good luck! I would book great clients, and they would refer me to a colleague or a friend and I’d book a new client! But guess what would happen… The referrals would stop for awhile, and I wouldn’t get any work…

For days…

Weeks…

And I wouldn’t know what to do!

So I would keep my chin up and HOPE for my next client…

Then another referral would swoop in and save the day (phewph)!

The problem is: the stress of the “freelancing lull” ed to become too much…

I hated the unreliability of freelancing, but I LOVED the FREEDOM that freelancing gave me!

So what was the solution?

I began to realize that hoping for my next client was NOT going to provide me the reliability I NEEDED to provide for my family!

That’s when I realized I needed to take action and create a reliable system to convert leads into clients.

What if I told you…

• You CAN have the FREEDOM of Freelancing AND the stability of a full-time desk job?
• You can have a constant flow of leads?
• You can avoid the “Freelancing Dry Spell”?
• You never had to rely exclusively on referrals for clients again?
• You knew how much you were going to be paid months in advance?
• You never had to personally “sell” or “close a deal” with a lead?
• You can work with only the BEST clients for your business?

That would be pretty cool, right?

What if I told you that you can do ALL off this AUTOMATICALLY?

…convert leads into clients…

…7 days a week…

…365 days a year…

…AUTOMATICALLY…

Now, THAT would be a game-changer!

I have good news for you, it CAN be done.

Freelancers (including myself) around the world are using AUTOMATION to build systems that prospect leads, build relationships, educate, add value, pitch and convert leads into paying clients.

It’s not rocket science. It’s not controversial. It’s simple and completely available to YOU.

Which is why I’ve put together this 5-day challenge. Over the next 5 days, we’re going to create an automated system that will help convert your freelance leads into clients.

Each day of the challenge includes…

• An overview of the day’s challenge
• The benefit you’ll receive from completing it
• A punchy & informative educational piece (video and text)
• A list of required tools or software
• Copy & paste scripts to help you speed things up
• A clear action item you must take

Overview of each day in the challenge

Day 1: Capture Leads

• The importance of capturing new leads
• Set up our free ConvertKit account
• Create a landing page with an opt-in form
• Create a simple lead magnet to offer new leads in exchange for a name & email

Day 2: Nurture Leads

• Set up an Email Sequence in ConvertKit
• Write a Nurture Sequence of emails for new leads
• Create Automations to Tag leads who click links in our emails

Day 3: Pitch Leads

• Write our “Pitch” Sequence in ConvertKit
• Set up an automation to add leads who finish the “Nurture” Sequence to the “Pitch” Sequence
• Create Automations to Tag leads who click links in our emails

Day 4: Close & Convert Leads

• Create free Calendly, TypeForm, Bonsai and Harvest accounts
• Create a Request For Proposal form
• Create a sample contract
• Create our first sample invoice

Day 5: Automate with Zapier

• Set up free Trello account
• Set up free Zapier account
• Use Zapier to create a new Trello Card with all of the Project Info from a submitted RFP form
• Make our apps “talk to each other” with Zapier

How to get the most from this challenge

• Take the challenge seriously
• Read / watch the lesson each day
• DO the action item

Each lesson should only take you 20 – 40 minutes to complete. You have the time. By the end of the week, you’ll have only spent a few hours doing the challenge, yet you’ll have created a valuable asset that you will use to grow and scale your freelance business over and over.

My promise to you

If you stick around, do the work, and commit to this daily challenge — by the end of the 5-days, you’re going to have a tangible system you can use in your freelance business to convert leads to clients, all automatically. All you have to do then is add more leads to your system! It’s up to you how far you want to take it at that point.

Essentially, I’m handing you an exact step-by-step roadmap that will ultimately be an asset for your business.

Also, you can customize each step of the system, add to it, take away from it and modify it in any way that suits your business.

It’s truly a beautiful thing.