Brad Batesole – SEO for Local Visibility

SEO for Local Visibility

Duration: 2h 31m
Level: Appropriate for all
Release Date: Oct 23, 2014

Search engine optimization (SEO) is crucial to the success of every business, and this course will help businesses of all sizes achieve maximum local visibility on search engines like Google. First, get an overview of the local landscape, tips for evaluating and optimizing your site, and advice on setting up analytics to track before-and-after results. Author Brad Batesole also shows how to acquire crucial local citations, get accurately listed in key Internet directories, and make sure your name, address, and phone (NAP) information is consistent across the web.

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up, by setting up your Google Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

Topics include:

• Understanding local ranking factors
• Identifying your top keywords
• Researching the competition
• Optimizing site structure
• Leveraging schema.org markup
• Optimizing on-page elements
• Tracking results
• Acquiring local citations
• Creating a Google My Business page
• Securing backlinks
• Collecting reviews

Table of Contents

1. Understanding Local SEO 13m 10s
What is local SEO? 1m 55s
How does local SEO work? 2m 27s
Reviewing local search results 3m 38s
Understanding ranking factors 2m 55s
Setting realistic expectations 2m 15s

2. Evaluating Your Site 27m 10s
Researching your business category 4m 27s
Identifying your top keywords 7m 19s
Researching local keyword modifiers 4m 19s
Reviewing your competition 8m 44s
Turning keyword research into an SEO strategy 2m 21s

3. Preparing the Foundation 30m 24s
Optimizing your site structure 6m 12s
Leveraging schema.org and rich media snippets 5m 14s
Integrating with social media 6m 40s
Creating localized content 4m 12s
Optimizing page speed 6m 33s
Advanced technical efforts 1m 33s

4. On-Page Optimization 21m 6s
What is on-page optimization? 1m 46s
Crafting the right title and description tags 7m 40s
Using heading tags properly 3m 31s
Choosing to use breadcrumbs 3m 41s
Creating a sitemap 4m 28s

5. Tracking Your Results 18m 57s
Why to set up tracking first 2m 30s
Configuring and installing Google Analytics 5m 12s
Setting up Google Webmaster Tools 11m 15s

6. Acquiring Local Citations 10m 8s
What is a citation? 2m 0s
The importance of consistency in citations 1m 40s
Getting listed in directories 3m 21s
Keeping your NAP (name, address, phone) consistent across the web 3m 7s

7. Using Google Places for Business 12m 24s
Creating a Google My Business page 3m 25s
Outfitting your local listing with content 4m 11s
Using the Google My Business interface 2m 59s
Evaluating the need for Business View 1m 49s

8. Securing Backlinks 9m 18s
Why are local backlinks important? 1m 46s
Securing relevant backlinks 5m 20s
Disavowing damaging backlinks 2m 12s

9. Collecting Reviews 4m 22s
The impact of reviews on local SEO 2m 35s
Securing reviews on Google and other sites 1m 47s

10. Advanced Local SEO 2m 33s
Handling multiple locations 2m 33s

Conclusion 1m 22s
Next steps 1m 22s

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