Anil Batra – GA4, GTM, BigQuery, and Data Studio Fundamentals Step by Step – Mini Workshop

Learn GA, GA4, GTM, Data Studio and BigQuery Step by Step

Note: This is not a comprehensive course to teach you everything about these tools but this course will give you the push you need by teaching you the fundamentals and getting you started.

Google Analytics 4

Learn the Fundamentals of both Google Analytics 4 and Google Analytics

Google Tag Manager

Learn the Fundamentals of Google Tag Manager. Learn how to track GA and GA4 using GTM

BigQuery

BigQuery skill is in demand. Learn how to use BigQuery with GA4 data.

Google Data Studio

Learn how to visualize your Google Analytics Data by developing charts and reports in Google Data Studio.

Why This Workshop is the way to learn?

Step by Step

It is a step by step process, which means you don’t have to guess what to do next, we tell you what to do.

Practical

Practice as you learn so you solidify your learning.

A Few Minutes a Day

We all are busy. Nobody wants to waste time sifting through unnecessary music, monologue, or setups. We have created the content so you can consume it in small chucks of time.

Course Curriculum

Bonus: Build your WordPress site/blog to practice what you learn

• 7 reasons why you need a blog
• Selecting a Domain Name for your Blog
• Selecting a Hosting Provider
• Installing WordPress
• Styling With Themes
• WordPress Settings
• Posts V/s Pages in WordPress
• Customizing Theme
• Widgets and Menus

Day 1: Introduction – The Foundation

• Day 1: Digital Analytics ecosystem and how various tools fit in.

Day 2: Google Analytics (Universal Analytics) Foundation

• Day 2: What is Google Analytics, How it works and Account Structure
• Day 2 Assignment

Day 3: Google Tag Manager Foundation

• Introduction
• What is a Tag and a Tag Manager
• How Google Tag Manager Works
• Google Tag Manager Account Setup
• Implementing GTM in WordPress
• GTM interface overview
• GTM Admin Panel Overview
• GTM Workspace overview
• Day 3 Assignment

Day 4: Implementing Base Google Analytics and GA4 tracking

• Introduction
• Tracking Google Analytics with Google Tag Manager
• Google Tag Manager Debugger
• Assignment

Day 5: Universal Analytics Reports

• Introduction
• Google Analytics Demo Account
• Reporting Interface
• Overview of Home screen
• Audience Report
• Demographic Report
• Acquisition Overview Report
• Behavior Report
• Assignment 5

Day 6: Event Tracking in Google Analytics

• Introduction
• Event Tracking in Google Analytics – YouTube video example included
• External link tracking example (optional video from my GTM course)
• Week 1 Recap and Q&A
• Assignment

Day 7: Conversions and Goals in Google Analytics

• Conversion Reports
• Goals in Google Analytics
• Day 7 Assignment

Day 8: Campaign Tracking

• Camping Tracking with UTMs
• UTM Values to Channel Mapping
• Campaign Builder
• Bonus – Google AdWords and Google Analytics linking
• Day 8 Assignment

Day 9: Views in Google Analytics

• Google Analytics View and FIlters
• Day 9 Assignment

Day 10: Google Analytics 4 Data Model

• Day 10 Intro
• Google Analytics 4 Data Model
• No Assignment Today

Day 11: GA4 Base Tag Setup

• Page View and Enhanced Measurement Events
• Day 11 Assignment

Day 12: GA4 Overview

• Google Analytics 4 Interface Overview
• Day 12 Assignment

Day 13: GA4 Event Setup with Google Tag Manager

• Introduction to GA 4 event tracking
• GA4 Recommended Events
• Day 12: Assignment

Day 14: GA4 Event With Parameter Setup

• GA 4 Event Parameter Setup
• Day 14 Assignment

Day 15: GA4 Explore

• Exploration
• Day 15 Assignment

Day 16 – Introduction and Getting Started

• Section Introduction
• Introduction to Google Data Studio
• Getting Started with Google Data Studio (Signup Screen)
• Day 16 Assignment

Day 17: Connecting Google Data Studio with Google Analytics

• Google Data Studio Interface
• Connecting Google Analytics to Google Data Studio
• Day 17 Assignment

Day 18: Developing Reports in Google Data Studio

• Creating your first report
• Adding Page to your report
• Day 18: Assignment

Day 19: Filters in Google Data Studio

• Introduction to Filters
• Applying a Filter to a chart
• Applying a Filter to a Page
• Applying a Filter to a Report
• Day 19 Assignment

Day 20: Date Range for your reports

• Changing the date ranges
• Day 20: Assignment

Day 21 – What, Why and How to Signup

• What is BigQuery and Why it is required
• BigQuery Signup
• Assignment Day 21

Day 22: BigQuery + GA4

• Google Analytics 4+ BigQuery Integration
• Day 22 assignment

Day 23: BigQuery Interface and GA4 Data

• BigQuery Interface
• GA4 Data in Big Query
• GA4 Data Field reference
• Day 23 Assignment

Day 24: Write SQL Query to select the data

• Selecting the Data
• Day 24 assignment

Day 25: Dealing with Events and User Property Data

• Dealing with Nested Events and User Property Data
• Day 25 Assignment

Day 26 Recap & Q& A

• Q&A session

Sale Page: https://academy.optizent.com/courses/ga4-gtm-bigquery-data-studio-foundation
Archive: https://archive.ph/wip/S4jYz

Delivery Method

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